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The expression 'TA PAGO' (it's paid up) is popular in Brazil (2021) and is used to affirm that a workout has been completed.
The campaign appropriates this expression to highlight all the benefits that come with the plan.
We also changed the tone and approach of previous campaigns, making them more vibrante and energetic.
Creative team: Marcio Sarquez | Creative direction: Suzy Maramaldo, Cassiano Leonelli | Design: Marcio Sarquez | Copywriting: Alessandro Pachon | Agency: Rise Growth Marketing
*monthly 9,90, It´s paid up
TotalPass lets you access multiple gyms with just one subscription. Instead of being limited to one gym
A custom soundtrack created for the campaign, reflecting TotalPass's energy and benefits
INSTRUMENTAL
(13seg)
FULL SONG
(24seg)
Featured in digital content along with stickers for WhatsApp, Instagram, and TikTok, spreading the energy for anyone who wants to record and share their workouts on social media
Creative team: Marcio Sarquez | Creative direction: Suzy Maramaldo | Design: Marcio Sarquez, Suzy Maramaldo | Copywriting: Cassiano Leonelli | Agency: Rise Growth Marketing
TotalPass partner gym spots through out-of-home advertising opportunities
We used common names to get attention
"Fernando from the gym across te street thinks he knows everything".
"Now everything is possible, Now it's Totalpass".
The client saw an opportunity for out of home materials and was eager
for a version 2 of 'Ta Pago' (it's paid up). Now that everything's paid up...
"Now everything is possible
Now it's Totalpass".
"Now everything is possible Now it's Totalpass".
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